Customer Data (Privacy) Policy
It is the policy of SHKP Club to comply with the Personal Data (Privacy) Ordinance, Chapter 486 of the laws of the Hong Kong. We also strive to ensure compliance by our staff with the strictest standards of security and confidentiality.
We safeguard information provided by our members and web site users ("User"). With the only exceptions that personal data may be collected in relation to the services of membership application, membership renewal, membership/account maintenance, email registration, Club activities, the "SHKP e-News" service, the e-card services and the giving/collection of opinion online, and that the IP address of the computer used to visit our web site may be recorded, we do not collect any personally identifiable information from User while they browse its sites, and no personal data is collected. This information is used only for preparing general statistics on the usage of our web sites.
The collection of any personal data collected will be subject to our Personal Information Collection Statement. Personal data is stored securely in our system and we will take all practicable steps to ensure that personal data is not kept longer than is necessary for the fulfillment of the purpose (including any directly related purpose) for which the data is or is to be used. Only trained, authorized staff shall have access to the data, and we do not release personal data to parties outside us except as set out in our Personal Information Collection Statements. User has the right to request access to and correction of their personal information in accordance with the procedure set out in our Personal Information Collection Statements.
We may, from time to time, send direct marketing materials promoting products and services to User based on their personal data, but suitable opt-out mechanisms are provided.
We make every effort to protect the privacy of User, but given the nature of the Internet, it cannot guarantee perfect security.
This Personal Information Collection Statement sets out the purposes for which the information provided by you as a User will be used following collection, what you are agreeing to with respect to our use of such information and your rights under the Personal Data (Privacy) Ordinance, Cap 486. This statement may change from time to time, so please check back periodically. Each time you log in to this web site and use its services, you agree to be bound by the statement in force at that time.
User may be asked to provide with personally-identifiable information such as name and e-mail address. This is necessary to provide User the various services and activities offered on this web site. You, as a User, are not obliged to supply the data, but if you do not, the services and activities will be unavailable.
IP address of the computer used to visit our web site may be recorded.
Information collected is used for the followings:
monitoring use of the web site to help its further development
compiling aggregate statistics about our users to analyze site usage
creating accounts for User who intends to register with the services offered on this web site and maintaining such accounts
registering membership for User who intends to join SHKP Club and maintenance of the membership
identifying and verifying identity and/or eligibility of the User who uses/used and/or applies/applied for the services offered on this web site and/or SHKP Club
Communicating with User in respect of matters related to or arising from the use of the services offered on this web site and/or by SHKP Club
researches and/or analysis by the Club and/or the Sun Hung Kai Properties Limited and/or any of its subsidiaries or associated companies ("the Group")
providing information related to the Group including the products, facilities, services and other privileges, benefits and other advantages from time to time offered by the Group or service providers to User and rallying and arranging for the same to be provided (see also Use of Information in Direct Marketing)
evaluating and improving the facilities, services and/or products offered by the Club and/or the Group
facilitating communications between User and the Club and encouraging feed-back from User on their needs and expectations of facilities, services and/or products offered by the Club and/or the Group
in order to determine the User¡¦s eligibility to any products, facilities, services and other privileges, benefits and other advantages offered by the Club and the Group and consider what may best suit User's needs, comparing User's personal information with all personal information concerning User previously provided to the Group
Use of Information in Direct Marketing: We intend to use all information provided by you as a User including your name, contact details and all other information which may assist us to understand the goods and services which you might be interested in, for delivering the aforesaid information and conducting direct marketing including products, services, advice and subjects in relation to the followings: Hong Kong and worldwide properties including residential, offices, commercial and industrial buildings, shops, hotels, shopping malls and the events therein, property management, construction, insurance, financial services, telecommunication, information technology, transport infrastructure operations and management, port business, transport and logistics, waste management, educational, recruitment, reward/loyalty/privilege programmes, corporate social responsibility activities, charitable and non-profitable causes. We also intend to, and in this regard you consent to, transfer and provide the abovementioned information to the subsidiary and/or associated companies of the Group and the service providers through whom the Group's products, facilities, services, privileges, benefits or advantages are provided inside and outside Hong Kong for the said purpose. We may not so use or provide the said information unless we have received your consent. Your consent may be communicated to us without charge at the time when you provide such information through our website or by writing to our Data Protection Officer.
Without prejudice to the generality of the foregoing, for the purpose of the use of the e-cards service, the name and the email address of User and all information contained in the message(s) submitted by User shall be disclosed to the email recipient in order to identify User.
User's information will not generally be disclosed or transferred to any other party in a form that would identify them except those to parties relevant and reasonably necessary for the purposes stated above.
You have the right to request access to and correction of your personal data in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap.486). Any data access request or data correction request may be made to our Data Protection Officer at email@example.com or by post at 45/F Sun Hung Kai Centre, 30 Harbour Road, Wan Chai, Hong Kong.
Being our valuable member, we thank you for your continuous support and from time to time we will share with you the latest information about SHKP Group and SHKP Club which might interest you. Should you not wish to receive direct marketing material and/or information from SHKP Club, you may exercise your opt-out right by notifying us in writing to the Club's Data Protection Officer at its office situated at 45/F., Sun Hung Kai Centre, 30 Harbour Road, Hong Kong, by email to firstname.lastname@example.org, by fax at 2827 8804 or call our hotline at 2828 7878.
Please be assured that even if you have chosen not to receive our direct marketing materials, we shall continue to honour your membership and you will continue to enjoy the benefits conferred accordingly thereunder. You can still learn of our offers on our website or notices at the various venues under the Sun Hung Kai Properties Group.